Tracking Marketing Data, Reporting, and ROI
ABOUT THE EXPERT
Authentic Brand is a community of Fractional CMOs who help growing businesses Overcome Random Acts of Marketingā¢ and confidently take the next right step to achieve healthy growth. In this guide, CEO Jennifer Zick walks through the big three marketing metrics, explains how to gather and report on marketing data, and lays out the technology needed to get to a deeper understanding of your marketingās ROI.
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