Paul Zeckser is the Vice President of Product Development at Sealed, a climate tech company on a mission to stop home energy waste. He previously founded Fresh Product Design, a full-service product strategy and development consultancy as well as led product at HomeAdvisor. In this guide he lays out how product, sales and marketing and operations should coordinate to scale marketplaces. He covers metrics to track, how to think about matching, and guidelines for monetizing marketplace transactions.