Positioning and Launching a New Product

ABOUT THE EXPERT

Dan Murphy has led product marketing at Privy and Drift, where he’s overseen over 70 product launches and more than a dozen large, new product launches. In this guide, he walks through how to position and launch major new offerings, including new products, products introduced to new verticals, acquired products, and important partnerships.

Sign In

Get Access

Sign up using your work email to get complimentary access to the OneGuide Library portfolio resources portal.
Daniel Murphy
Daniel Murphy

More Resources

Building a High-ROI Paid Acquisition Marketing Program
with John Short
Building a Product Marketing Function
with Nancy Vodicka
Leveraging Artificial Intelligence (AI) in Marketing
with Christopher Penn