Optimizing Paid Search Advertising

ABOUT THE EXPERT

Greg is CMO and a Partner at Cypress North, a digital marketing agency, where he specializes in B2B marketing. In this guide, he highlights how to optimize paid search advertising, including picking the right keywords and match types, matching up good landing pages and tracking, and configuring ads that make the most of Google’s settings.

Sign In

Get Access

Sign up using your work email to get complimentary access to the OneGuide Library portfolio resources portal.
Greg Finn
Greg Finn

More Resources

Building a High-ROI Paid Acquisition Marketing Program
with John Short
Building a Product Marketing Function
with Nancy Vodicka
Leveraging Artificial Intelligence (AI) in Marketing
with Christopher Penn