Tamara Grominsky is the Founder of PMM Camp, a community of product marketers. Previously, she led Product Marketing at Kajabi, Unbounce, FreshBooks and Yellow Pages, and was an Expert in Residence with the Product Marketing Alliance. In this guide she explains why customer segmentation is a powerful tool for improving conversion, acquisition cost, churn, and lifetime value. She outlines how to take on a segmentation project--from analysis to product packaging.