Designing a Category
ABOUT THE EXPERT
the Founder and Category Design Consultant for B2B Tech at Flag and Frontier. He also co-hosts the #CategoryCreation series on the B2B Growth Show podcast. Previously, he served as VP of Marketing at BlockSpaces, the VP of Marketing Strategy at BombBomb, as well as a VP Marketing at Skyfii. In this guide, he explains how to use category design to capitalize on unclaimed market territory and to help prospects evaluate your product using advantageous criteria.
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