Joel Klettke is the Founder of Case Study Buddy, an end-to-end partner for B2B brands turning customer success stories into case study campaigns. He’s helped deliver 1,500+ B2B case studies for companies including HubSpot, Loom, and Playvox. In this guide, Joel walks through how to identify the right case study stories to tell, how to ask customers to participate, what information to gather, and how to present the story in different formats.