Capturing, Converting, and Nurturing Leads with Content

ABOUT THE EXPERT

Annie Mosbacher and Kristin Spiotto are the Co-Founders of Decoded Strategies, a marketing and retention strategy firm that supports exceptional companies like McDonald’s, Synack, and Red Hat. In this guide, they walk through building lead-generating content, following up with emails to convert, and building a nurture program for leads that drop out.

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