Cory Bray is a Managing Director at ClozeLoop, a revenue strategy firm, and Co-Founder of CoachCRM, a platform for driving sales coaching plans. He’s also the author of 7 sales books including The Sales Enablement Playbook, Triangle Selling, and The Five Secrets of a Sales Coach. In this guide, he lays out the components of strong sales management–from recruiting to writing playbooks to coaching the team.