Rob Zambito is the Founder of Success Scaled, a customer success & go-to-market consulting firm that helps build and scale CS teams and GTM motions at fast-growth startups. He’s a three-time customer success leader at Qualia, Reggora, and Tradewing with 10+ years of startup experience, typically operating with companies that are seed through Series B. He specializes in turning customer success teams from cost centers to highly scaled, proactive revenue-generating expansion functions. In this guide, he walks through building an account expansion program and optimizing your upsell/cross-sell motion.